Design system The ebm-papst design principle is not rigid in any way. It has been developed so that it can be applied to the widest range of media. Limited rules and freedom in handling form and color allow for a vibrant Corporate Design. Logo box It is the key touchpoint in our Corporate Design and appears as a sender tag on all media from ebm-papst and combines the word mark and the claim, "the engineer's choice". The logo box is the standard variant of the logo and should always be used wherever possible. Colors Our presence is characterized by the strong use of color. All six design colors carry equal weighting and are used with no coding by sectors, areas or product groups. Ideally, a single color is used over a large area. Typography Corbel is our corporate font, contributing to a consistent visible presence. For that reason, it is used in all media, as far as possible. The font styles used are bold, italic and regular. Corbel is included in the Microsoft Office package. Graphic elements Modular and specific. Especially for ebm-papst developed icons, diagrams, tables and characteristic curves make visualising information easy. The icons can be used in all areas and media. In every case, it must be ensured that the content is clear and easy to understand. Photo style The ebm-papst visual imagery is a defining part of the company image. It should be human, approachable, and emotional across all cultures and media. Colleagues and clients in photos are connected to products and application situations through a technical impression.